How many times did you visit a website and the content is loading…, loading…, loading…?
Web performance isn’t rocket science with simple guidelines you are able to decrease the page load up to 400%.
- Tell your web developer to use CSS sprites techniques
- Educate your CMS content editor to compress images (scale to the final screen size, 72 ppi*, use the right compression and file type)
There some other variables (server, country, internet line of visitors etc.) which have impact on your web page’s performance but those are usually determined by your company’s decision.
If you follow the simple guidelines above, I believe you would make your website visitors much more happier.
*ppi: it is a common mistake using the term dpi (dot per inch). You do not have dots on your screen, you have pixels. When you are talking about any picture displayed on your screen it is ppi (pixel per inch). And when you print it on paper the term is dpi. Because the pictures are printed in dots (round) and not pixels (squared).